Last year, Kristina Halvorson published what has become a go-to content strategy resource — Content Strategy for the Web. In it, she defines content strategy as the practice of planning for the creation, delivery, and governance of useful, usable content. This definition makes sense for organizations with marketing and communications departments, teams of subject matter [...]
How to Find Your Small Business Blog’s Focus
One of the things I often talk about when I tell my story of transitioning from a Ms. Write-it-all freelancer to a business owner is the mess I made of my own early marketing content. As a freelancer, I accepted any writing project I could get. Everyone who knew me knew I could write well. [...]
FREE training call: Psst… You Already K.N.O.W What it Takes! How to Turn Knowledge You Already Have Into Marketing Content That Gets Results
Lately, I’ve been talking to a lot of entrepreneurs who are feeling totally stuck and completely overwhelmed when it comes to writing their online marketing content — their blogs, articles, newsletters, etc. Here’s what they’re telling me. See if this sounds familiar… I don’t know what to write about. Where do I even start? What [...]
Required Reading for Small Business Blogging (spoon-fed list not included)
Remember your summer reading list in elementary and high school? Your course syllabus in college? The teacher gave you a nice, neat list of required reading material. And as long as you read what was on that list, you could complete your assignments and participate in class discussions. Well, this isn’t grade school or college. If you’re [...]
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